Pro 27 is a newly established gym located in Berlin, Maryland, founded by Jack, who drew inspiration for its name from his favorite Bible verse, Proverbs 27:17: "As iron sharpens iron, so one person sharpens another." Jack's vision for the gym is to create a space where individuals can strengthen themselves both physically and spiritually, fostering a strong and supportive community. For the branding, we embraced the strength, clarity, and bold typography commonly associated with military and masculine aesthetics. Additionally, we designed a secondary mark that integrates the symbolism of both the Christian cross and a dumbbell bar, intended for use on stickers, apparel, and other branded materials.
SERVICES
BRANDING | LOGO DESIGNÂ
