The packaging design concept for this Banana Ketchup celebrates its unique cultural heritage and vibrant history, bridging the gap between the Philippines and the global market. The playful, bold design reflects the unexpected twist of banana in a ketchup, making the product feel both fun and adventurous. The package embraces a retro vibe, nodding to its WWII origins, with a vintage-style typography and iconic imagery that speaks to the rich Filipino tradition. The bright yellow color palette evokes the natural ripeness of bananas, while also drawing attention to the product’s distinctiveness on the shelf. This makes the package stand out, appealing to consumers looking for something fresh and different to try.
The narrative embedded in the packaging communicates the story of Banana Ketchup, focusing on its origins during World War II when U.S. soldiers brought ketchup to the Philippines. The innovative switch from tomatoes to bananas, driven by a lack of resources, adds depth and intrigue to the brand. Through the engaging text on the label, the packaging invites consumers to explore the flavors of the Philippines and enjoy the sweet and savory experience that comes with this one-of-a-kind sauce. The design not only highlights the product's unique flavor profile but also taps into the nostalgia and adventure of trying something new, making it more than just a condiment—it’s an invitation to savor a piece of history.
SERVICES
BRANDING | PACKAGING DESIGN | LETTERING
